• Built 30+ person marketing team from the ground up (25 of which were hired during a rapid scale period) 
• Oversaw performance marketing, product marketing, regional and event marketing, lifecycle marketing, content, and communications teams
• Responsible for all full-funnel customer acquisition from lead generation to revenue booked. 
• Led GTM marketing strategy for expansion into 10 US Markets + London
• Led product marketing strategy for expansion into new course disciplines including data science, UX/UI Design, and Cybersecurity
• Led marketing effort and integration through WeWork acquisition and oversaw integration of two additional school acquisitions (Designation.io, Secureset Academy)
• Developed customer journey, defined lifecycle stages, created personas, and built lead scoring algorithms to optimize acquisition funnel. 
• Managed a $15 million+ annual media budget deployed across paid digital, sponsored content, OOH, hyperlocal events and sponsorships. 
• Built and updated a robust multi-product, multi-market  marketing acquisition model.