New York University, Tisch School of the Arts, New York, NY –(Graduation May, 2012)
Graduated Magna Cum Laude with BFA in Dance & minor in Business Studies.
PROFESSIONAL: growth hacking, inbound marketing strategy, software marketing, marketing analytics, lead generation, marketing & sales platforms (Hubspot, Salesforce, etc), social media marketing, Facebook ads, email marking, website creation & maintenance, blogging, all major social networks, public speaking, strategic partnerships, promotional writing,
FUN: Dancing, Dance Instruction, Fitness Instruction, Dance & Fitness Modeling
The Flatiron School, Director of Marketing, New York, NY— (10/16-Present)
The Flatiron School, Senior Manager of Marketing Acquisition, New York, NY— (8/16-10/16)
Responsible for managing and optimizing the marketing acquisition funnel from lead generation to customer conversion using paid acquisition, marketing partnerships, lead nurturing, promotions, gated content, and lead scoring.
-Launched and developed co-marketing as a lead generation strategy which now sources to over 15% of new business.
-Manage paid campaigns across Facebook, Google, Quora and other channels. Optimized creative, audiences, etc reduce the blended CPL to under $6 (from $20+)
-Manage all email marketing. Develop and iterate on email nurturing workflows to more effectively bring people through the funnel.
-Conceptualize and launch monthly promotions to drive urgency with prospects. Promotions now contribute to on average 30% of new business each month.
The Flatiron School, Manager of Direct Marketing, New York, NY— (1/16-8/16)
I manage all email marketing and influencer and co-marketing partnerships to widen target audience reach and optimize campaigns for conversion.
Likeable Local, Vice President of Marketing and Partnerships, New York, NY— (6/15-1/16)
I oversee our Marketing & Partnerships teams and am responsible for creating and executing on a scaleable marketing–> sales model as well as establishing strategic marketing partnerships. Most recently, I created a go-to-market plan for our new freemium app, Likeable Hub, and have implemented it’s launch to acquire thousands of users.
I’ve successfully increased qualified lead generation by over 2x and more than tripled revenue sourced from marketing initiatives monthly.
-Successfully led the team to bring Likeable Local’s new freemium app to market to acquire 7,000+ users in under 5 months.
-Led go-to-market strategy including product positioning, messaging, large marketing partnerships, and paid social acquisition.
Inbound Marketing Initiatives:
-New lead acquisition through paid social ads, email marketing initiatives, content marketing, white-papers, webinars, and strategic partnerships.
-Lead nurturing through retargeting, intelligent persona messaging, content strategies, & email nurture tracks.
-Brand awareness and reputation via social marketing, blogging, and affiliate/PR content initiatives.
Likeable’s Partner Program:
-Built from the ground up and oversee a partner (reseller) program to help consultants and agencies grow using our software. The Likeable Partner Program new drives over 25% of monthly recurring revenue.
-Assist in finding strategic partners to launch new business verticals. Successful partnerships launched to date include WSI, Social Media Today, New York Event Management, Event Planners Association, Tri State Media and more.
Sales & Marketing Operations:
-Define and establish marketing–> sales processes using tools like HubSpot, Salesforce, Base, LeadPages and more to streamline processes and increase productivity.
Likeable Local, Director of Marketing and Partnerships, New York, NY— (4/14-5/15)
Likeable Local, Account Executive, New York, NY— (8/13-4/14)
-Consistently brought on new clients to Likeable Local and helped ensure their success with the social media software solution.
-Work with small business owners to define and execute social media strategies through Likeable’s tools that will grow their business.
Refine Method, Social Media Strategist and Fitness Instructor, New York, NY— (4/12-9/2014)
-Manage social media and build original content for promotions and online campaigns.
-Conceptualized and planned launch event “Flip for Refine” for new Upper West Side Studio featuring FlipBook station and coordinated press attendees from outlets including Fitness, Shape, Self, and Prevention. Created social hype before, during, and after launch.
-Train clients in boutique fitness studio’s unique method of metabolic resistance training. Educate clients on muscular habits and correct exercise form.
KB Inc, Social Media Strategist and Brand Manager, New York, NY— (1/13-8/13)
-Create comprehensive overview of all social outlets, implement full-scale social media promotions with new content, establish partnerships with bloggers and other online influencers.
-Manage KB Model Management and myCULTURE Magazine social media
-Covered NYFW via social media with live posts on Facebook, Twitter, Tumblr, and Pinterest and doubled online reach.
Fitango Inc, Social Media & PR Consultant, New York, NY— (1/13- 8/13)
-Implemented a targeted PR launch for new online e-health adherence platform, Fitango, with thematic pitches for selective journalists and bloggers.
– Created strategic partnership and contacts with HMOs and health professionals to promote growth in business development.
Hi-Impact Communications, Intern (7/11-3/12), Media Strategist, New York, NY (4/12-1/13)
-Created and executed strong social media, creative content, and partner relationships for clients including:
- Soxxy: Creative force behind all social media content, voice of the Soxxy Blog, and leader of blogger/press outreach. Increased fan base from 2,000 to 4,500 and amplified engagement for new fashion sock line through clever social campaigns ( ie: Hat Attack + Soxxy Giveaway on StyleSays, Soxxy Leap Day Promotion, XO Friday “Soxtravaganza”, Charity Trunk Show) and e-commerce opportunities (Fab.com). Managed and promoted ambassador program “Soxperts.”
- Don Q Rum: Scored coverage for Don Q in outlets including Maxim, Sacramento Bee, BoozeNews, Shape Magazine, and The Examiner by securing relationships with relevant journalists and creating thematic pitches. Organized event promotions for National Rum Day, Halloween parties, and United States Bartenders Guild (USBG) competition with Don Q Rum.
- Panasonic Avionics: Organized Panasonic Avionics Party at CES 2013 at Caesar’s Palace.
- Air New Zealand: Brainstormed and designed proposed flying promotions for younger demographics—“Fly the Gap” program.
MKTG, Nike Training Club Brand Ambassador, New York, NY—(2010-2012)
-Developed a viral community around Nike Training Club programs and events for students and female fitness community using personal and social networks to increase brand influence.
-Recruited 75+ attendees for exclusive workout with Rihanna’s personal trainer at USQ Ballroom, 250+ women in 48 hours for Nike Training Club “Cold Weather Challenge”, and 500+ women in 1-week for flash mob workout in Union Square.
-Engaged young women to attend and endorse Nike Training Club classes held at David Barton Gym near NYU. Maximized class attendance.
-Managed and improved program’s social media via weekly class themes and promotions.
New York University, Admissions Ambassador, New York, NY –(2009-2012)
–Represented NYU on campus, online, and as a travelling guest speaker by informing prospective families through a unique student lens. Duties include admissions tours, Admissions help-line managing, and event facilitating.
Magna Cum Laude at New York University—(2012)
New York University Dean’s List—(2010)
National Commended Merit Scholar—(2009)
National Honor Society—(2006-2009)
Washington State Scholar—(2009)