Refine Method (www.refinemethod.com)
-Managed social presence and developed creative UGC campaigns that sparked engagement and improved retention including “Refine Resolution Challenge” and “Pop a Squat Photo Contest”.
-Drove press engagement and oversaw marketing strategy for new studio launches.
Created idea and organized logistics, invitations, and press for launch event of new Upper West Side Studio which included partnerships with “Well+Good” and Birchbox and sold out in less than one hour.
-Event “Flip For Refine” was a partnership with online Fitness Resource “Well+Good NYC” and Birchbox . Four consecutive fitness classes taught by Refine Instructors were paired with an opportunity to make a personal take home flipbook, and free Refine tanks and Birchbox giveaways. The event sold out in less than one hour. http://www.wellandgoodnyc.com/2012/10/09/youre-invited-to-flip-for-refine/