Soxxy (www.soxxy. com)
Developed integrated social media and PR plan for women’s fashion startup. Managed all social channels and created promotions to increase consumer coverage and sales. Great Facebook Page from 1,000 to 4,000+ likes. Brought brand ambassador program, “Soxperts,” to life by monitoring, engaging, and recruiting influencers. Created all content for the Soxxy Blog and managed all promotions, flash sales, and editorial content. I also managed communication with relevant editors, bloggers, stylists, and buyers.
-Influencer Program: Managed and grew brand ambassador program by recruiting, engaging, and promoting new “Soxperts”each week.
Soxxy +HatAttack Partner Activation: Included Soxxy Trunk Show with Bowery Mission hats/socks drive for Hurricane Sandy Victims.
Soxxy “Leap Day” Initiative: Sox giveaway on Leap Day 2012 at NYU. Drove 200+ social followers and brand awareness.